Want to grow your business? Here’s the answer…
… Make a name for yourself.
People are always looking for the secret to wealth and success and it’s often staring them in the face.
Consider all the people you know who make great money, who live exciting lives, who have influence and success in abundance. I can guarantee you that they are well known in their field – They have made a name for themselves.
So which comes first, the chicken or the egg? Do you become successful and thus make a name for yourself or do you do the things required to make a name for yourself and then become successful?
In my humble opinion, if you do the things that impact your reputation in a positive way you will attract more opportunities.
In my book I talk about 5 things you should be doing to make a name for yourself…
Pitch: Learn how to pitch yourself really well so If you get into a conversation with someone you are able to engage their imagination, be memorable, credible, clear and believable. It take practice but it’s a MUST.
Publish: Write down your key ideas, create articles, blogs and even a book about what you do. With little exceptions, it’s nearly impossible to make a name for yourself if you aren’t publishing your ideas somewhere.
Productise: Make 2011 the year that you break the shackles of trading only time-for-money. Not everything you do of value requires you to be in the room, your sales pitch could be put onto CD or made into a download. Your orientation session could become a workbook. Buy back your time by turning some of what you do into a product.
Profile: Raise your profile online and in the media. Make sure you dominate the front page of Google when someone searches for you. Connect with all the right people in LinkedIn. Get featured in a press article and post it online. If Google can’t find you in 2011, you are in serious trouble.
Partnerships: You don’t have enough time in the day to do everything. If you put your time into creating a brilliant product, partner with someone who has wide reaching distribution. If you have a great brand, partner with someone who has highly functional products. Network, connect and partner with the key people in your industry and 2011 will be a top earning year – recession or not.
Never has there been a better time in history to make a name for yourself. New technology and the widespread sharing of resources makes it easier than ever to do all five of the steps listed above.
No need to look for some special secret to wealth. The secret is, you are already standing on a mountain of value but you need to let the world know about it. After you’ve made a name for yourself, expect to see more opportunity, more fun, more inbound enquiries and even a lot more money.
The year ahead will be your best year ever if you put more focus into building your reputation, enhancing your brand and making a name for yourself in your industry.
Best of luck.
how would this work for pastors and churches. I am a director of a charity, that is involved in activism, and is essentially a spiritual movement. How do we position oursleves in a secular culture, what would you do if you were a pastor where your value and content you have to offer is essentially of an internal value?
would love to know your thoughts 
there is a challenge for you
There are plenty of examples of church leaders who make a name for themselves by following these 5 steps. It works just the same.
If I were a Pasta (as strange as that might be) I would definitely find a niche area of focus, write a book about it, release CD’s or DVD’s, raise my profile and do partnerships.
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I am moving to a new country in 2011 and have quit my job here in the UK. A complete new start and will be keeping your book close by, thanks for the inspiration.
Good luck with it