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87. David Jenyns on Growth, Profit and SYSTEMology


Systems are often cited as the secret weapon behind a great deal of successful businesses, both big and small.  The development and implementation of such systems has found huge success in brands like global corporation Mcdonalds.  But developing systems are boring right?  And how useful can they be in a small or even solo operation?  David Jenyns knows exactly how systems can help your business and he joins Glen on The DENT Podcast to explain how… 

On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.

David Jenyns systemised himself out of his first company Melbourne SEO & Video which is now run by a CEO.  The process solidified his devotion to systems and he went on to found systemHUB.com and a movement called SYSTEMology.  David’s mission has become to help business owners free themselves from day-to-day operations.

David is the author of modern marketing guide ‘Authority Content’ and has also just released his new book ‘SYSTEMology’ which he describes as ‘the system for systemising your business’.  David is also the host of the Business Processes Simplified Podcast which is definitely worth checking out for my systems related conversations.

David Jenyns has also worked with author of The E Myth Michael E. Gerber and during this episode he shares the highly valuable experience and knowledge gained along the way.

Here’s a taste of David and Glen’s conversation –

  • How David became the systems guy and the ventures that helped to shape his knowledge around systems and processes
  • The opportunity that connected David with author of The E Myth Michael E. Gerber and how he assisted with releasing a new book for Michael
  • The surprise proposal from Michael E. Gerber’s team which David ultimately declined
  • David shares insights for finding balance between growing and running a business, including one of his key learnings from Michael E. Gerber
  • Does a business require systems development in order to scale up and grow?
  • David expands on the four stages of systemisation 
  • The lessons that can be learned from Mcdonalds approach to systemisation during the companies early days of development in the 50’s and 60’s
  • Simplifying business language within a team for clarity but also to develop workplace culture
  • David walks through his framework for developing systems within a business that enable the freedom to step back from the spotlight of running the business and also introduce a level of autonomy 
  • How all problems in business can be traced back to systems
  • Why the business owner isn’t the best person to develop systems and why it should be a 2 person job?
  • Keeping systems simple to avoid complex issues and double handling
  • How the covid crisis provides a optimum opportunity to make changes within your business’s systems
  • David shares his perspective on scale and how to effectively approach it

Links to connect with David Jenyns –

Website

LinkedIn

Facebook

Twitter

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