Robin Waite is a Business Strategy Expert and Co-Founder of Online Strategy Agency, The Coconut Group. Robin is also author of the Amazon best selling book, Online Business Startup.
Robin specialises in Branding, Web and Marketing Strategy for established SMEs turning over £500k+. Coconut has helped over 250 organisations since 2004. Robin leads the business strategy arm of Coconut, working with his colleagues to deliver Branding, Web and Video Strategy via a series of 1-to-1 and group workshops.
Prior to setting up Coconut Robin attained a degree in Business Management whilst working for 4 years as a Systems Analyst - and he is best known for his unique way of seeing businesses from "outside-of-the-box", with a very numerical approach to dissecting a business' strategy.
I have recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon.