Occam’s Razor, Right?
This is the phrase you should be using every day. Let’s deal with the context first. William of Occam was an English philosopher and theologian from the 14th Century. Building on … Read More
Category: Pitch
What’s Your Big Game?
What’s the big game you would love to play over the next three years? At the heart of your pitch is a mission, your ‘Big Game’. It’s what you want to be … Read More
Your Business Starts With *Itching…
I meant, your business starts with pitching… Pitching is key for you and your business. If you don’t pitch for what you want, you don’t get what you want – it’s … Read More
Can Your Pitch Captivate Your Audience? (It Can If You Read This.)
I like to think that I’m a pitching aficionado. I’ve spent decades developing effective sales pitches for television, and now helping our successful clients hone their professional business pitches in … Read More
The Perfect Ingredients to Forge an Unlikely $50M Wine Business
From no cash to over 400,000 of the most awesome wine loving mofos. What do wine, a garage and a passion for community all have in common? They’re the perfect … Read More
Do You Get What You Pitch For?
Pitching: the ability to clearly communicate your message in a way that enrols and influences people into your projects. Powerful pitching results in other people understanding you and getting excited. … Read More
Construct Your Pitch By Answering 5 Questions
When you know the foundations of your pitch, life and business get easier. It’s the most basic asset you have as an entrepreneur, a leader or change-maker; it’s also one … Read More
The 5 Biggest Mistakes You Can Make When Giving Business Presentations
How many business presentations have you attended in the past month that were uninspiring, overloaded with information, and of which you can barely recall the content? Unfortunately, many of us … Read More
It’s My Turn (It’s Always My Turn)
Seth Godin: *sigh* My literary man crush. I am so into this guy’s mind. He gets me. His book What To Do When It’s Your Turn is pure sensory indulgence. (No, I’m … Read More
It’s the final countdown…
The London Brand Accelerator event follows a proven and tested format that has run for the past 5 years. Inc.com and Huffington Post both refer to this event as one … Read More
How to Be More like Elon Musk?
Elon Musk has mastered many skills that make him one of the top entrepreneurs on and off the planet. Whether it’s new forms of currency, energy, transport or space exploration, Elon isn’t afraid … Read More
Four Things Amateurs Say About Niching
When I talk to small business owners, most resist the idea of niching, often fiercely. (For clarity, by ‘niche’ I’m referring to who you serve as opposed to your ‘specialty’ … Read More
A Perfect Pitch, Delivered with Authenticity, Can Change the World
Believe in your value. Pitch big. Deliver. The whole world knows what Martin Luther King stood for. He delivered perfect clarity. But don’t for a moment think that his eloquent, … Read More
The Size Of Your Pitch And Why Passive Income Repels People
Whether you meet someone online or face to face, what you say about yourself in your introduction will determine the number of opportunities that spring from that meeting. A well … Read More
Pitch To Your Target To Do Business In Your Market
As outlined in my second blog of this series, one of the important functions of my role as Director of Business and Community Development for our company, Key Person of Influence, … Read More
What's Hot
Binary Thinking vs Directional Thinking
5 Things Small Businesses Can Learn From McDonald’s
The Strength of Empathy
7 Stages Of Successful Negotiation
The Strength of Optimism
People Buy What They Want; Not What They Need
10 Tips To Be Healthy With a Modern Lifestyle
How Has Apple Built A Powerful Product Ecosystem?
Tricks To Make Sure Your Writing Actually Makes Sense
