The only reason people buy is to solve problems. People will buy if the product or service on offer will solve an underlying problem of some kind. There are no … Read More
In this article, we’re going to explore the concept of productising. We’re going to uncover the following: The 4 elements every successful product needs. Where your product needs to be … Read More
From Freelancing to Five by Five Jon Hollenberg, a web designer by trade, spent many years building websites out of his home office. Web design was a commoditised field with … Read More
“The purpose of business is to create the greatest value exchange in the least amount of time while having the most amount of fun” – Tim Dwyer, Global Partner, Shirlaws Tim Dwyer … Read More
I know an accountant; and he’s a great one. He’s brilliant at what he does, but he still has to compete on price. Like most of the people in his … Read More
You’ll be happy to know that we’ve decoded the main reasons as to why charging by the hour is self-sabotage. 1. It shackles your upside If your revenue is in … Read More
The London Brand Accelerator event follows a proven and tested format that has run for the past 5 years. Inc.com and Huffington Post both refer to this event as one … Read More
When I talk to small business owners, most resist the idea of niching, often fiercely. (For clarity, by ‘niche’ I’m referring to who you serve as opposed to your ‘specialty’ … Read More
New products flood the market daily. You can’t help but turn on late-night TV and be confronted by one infomercial after another as you click through the channels. Entrepreneurs are … Read More
Many small business owners dream of hitting the elusive seven-figure turnover. It means you need to average £25,000 a week in sales for 40 weeks of the year. Some businesses … Read More
Michelle Hext, Author, Speaker and Founder of ‘The Art of Kicking Ass Elegantly,’ kicked ass more elegantly than ever last week as she secured a whopping $66,000 worth of her … Read More
Great brands don’t compete on price. Whether or not they are more expensive than their competition, people buy their products and services. Better yet, consumers make subsequent purchases of products … Read More
Gone are the days when providing great value gets you paid well. The people who get paid well today are the people who build a sophisticated product and services ecosystem. … Read More
All happy companies are different and rarely need to compete on price. All struggling companies are the same and are forced to compete on price. Creating incremental improvements to your … Read More
