What The Founder of T-Mobile Taught Me About Sales
The only reason people buy is to solve problems. People will buy if the product or service on offer will solve an underlying problem of some kind. There are no … Read More
Category: Product
How To Double Your Conversions
Jon Hollenberg, a web designer by trade, spent many years building websites out of his home office. Web design was a commoditised field with low barriers to entry, so Jon … Read More
The 4 Elements of a Winning Product
In this article, we’re going to explore the concept of productising. We’re going to uncover the following: The 4 elements every successful product needs. Where your product needs to be … Read More
If I Showed You A Mathematical Formula For Business Growth, Would You Use It?
“The purpose of business is to create the greatest value exchange in the least amount of time while having the most amount of fun” – Tim Dwyer, Global Partner, Shirlaws Tim Dwyer … Read More
Are You Looking Good But Going Nowhere?
I know an accountant; and he’s a great one. He’s brilliant at what he does, but he still has to compete on price. Like most of the people in his … Read More
Four Reasons Why You Should Stop Charging by the Hour
You’ll be happy to know that we’ve decoded the main reasons as to why charging by the hour is self-sabotage. 1. It shackles your upside If your revenue is in … Read More
It’s the final countdown…
The London Brand Accelerator event follows a proven and tested format that has run for the past 5 years. Inc.com and Huffington Post both refer to this event as one … Read More
Turn Your Service Into a PRODUCT
Four Things Amateurs Say About Niching
When I talk to small business owners, most resist the idea of niching, often fiercely. (For clarity, by ‘niche’ I’m referring to who you serve as opposed to your ‘specialty’ … Read More
Ten Intangible Qualities of a Successful Product
New products flood the market daily. You can’t help but turn on late-night TV and be confronted by one infomercial after another as you click through the channels. Entrepreneurs are … Read More
How I Made A Million In My First Year In Business
Many small business owners dream of hitting the elusive seven-figure turnover. It means you need to average £25,000 a week in sales for 40 weeks of the year. Some businesses … Read More
How To Launch A Product (& Make 6 Figures)
Michelle Hext, Author, Speaker and Founder of ‘The Art of Kicking Ass Elegantly,’ kicked ass more elegantly than ever last week as she secured a whopping $66,000 worth of her … Read More
12 Ways To Avoid Competing On Price Alone
Great brands don’t compete on price. Whether or not they are more expensive than their competition, people buy their products and services. Better yet, consumers make subsequent purchases of products … Read More
Value Is Created In Your Profile, Not Just Your Product
Gone are the days when providing great value gets you paid well. The people who get paid well today are the people who build a sophisticated product and services ecosystem. … Read More
The 5 King Hits That Make Your Competition Irrelevant
All happy companies are different and rarely need to compete on price. All struggling companies are the same and are forced to compete on price. Creating incremental improvements to your … Read More
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