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KPI in the Spotlight: Taking a Leap of Faith


Every time we hold a Business Brand Accelerator, KPI’s who are making waves jump on stage and share their journeys to becoming Key People of Influence to audiences of over 500 business owners.

This is one of our favourites. Rachel Haviland, Marketer for medical professionals in the healthcare industry and Founder of Digital Media Tecs, explains how taking a leap of faith to embark on the KPI journey resulted in her refining her pitch and defining her service packages and prices. These game changers enabled her to:

• Position herself as an expert in her industry

• Secure an $18,000 cheque within 2 weeks of refining her pitch

• Sell a $52,000 package – without any negotiation on price

Check out her story: