Based on the best selling book 'Become a Key Person of Influence' and developed over the last 4 years interviewing over 5000 entrepreneurs in the UK, USA, Singapore and Australia, the Scorecard has become a trusted tool for shaping your competitive edge in your industry.
"The 5 step KPI methodology is a force multiplier when it comes to success in business."Ian Elliot, Past CEO of George Patterson Ad Agency
"The Scorecard pulls no punches. If you want become more visible, valuable and connected in your industry, this will give you your baseline."Darren Shirlaw, Founder of Shirlaw Coaching
The degree to which you can clearly articulate the value of what you do is the first step in maximising your ability to influence. Rarely do business owners have a compelling answer to the question 'What do you do?' let alone 'Why should I buy?'.
The level of perceived authority you have in your industry plays a major role in determining everything from your pricing and conversion rates to the volume of inbound opportunities coming your way. If you lack credibility, you will lack influence.
The degree to which an organisations revenue is linked to founders personal time is a critical factor in measuring both the efficiency and effectiveness of the business model being used. Scalability also refers to the degree to which the customer acquisition process has been automated.
The personal brand presence of the founder both online and in traditional media presence is a differentiator and can't be under estimated. You (and your organisation) are who google says you are. The scorecard clearly rates where you're strong, and where you need to improve.
Every great business grows and thrives through partnerships, JV's and alliances with other key players in your industry.
Whether you're isolated on the fringe or well established in the inner circle of your industry will be the deciding factor as to whether you're operating as a Key Person of Influence.