Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people.
This new technology is fascinating to a lot of people. Imagine there are seminars and courses on how to set up a microphone, how to switch it on, how to fiddle with the dials.
Imagine people start writing articles like “The Power of the Microphone”, “How To Make Millions With A Microphone” and “Microphone Wealth Strategies”.
To some people it seems like it is the microphone that is making people rich but they are missing the biggest point.
The money doesn’t go to people who know how a microphone works, it goes to the people who know how to sing!
Today we have social media as the new “microphone”. It takes a message and gets it out to the world almost instantly.
Many people have become obsessed by this new technology. They attend courses called ““Social Media Millions” and “Make Money Online”. Some courses are good but many get people focussed on the wrong thing.
It’s not social media that makes people rich. It’s their message.
The Social Media just makes them louder. Just like a bad singer is a loud bad singer when they have a microphone, a terrible business message just gets ignored by more people online.
If you were alive at the time of the microphone I would advise you to get good at singing NOT get good at setting up a microphone.
Today you need to get good at pitching your ideas, productising your value, building your profile and empowering your community NOT get good at fiddling with websites.
Please share a comment below…
Daniel this is soooo spot on – I’m sick and tired of people jumping on the social media bandwagon, attending courses and thinking they’re then equipped to take on the world in 140 characters!
Social Media can be a powerful tool but it’s no good if your message is weak or you’ve not put together a strategy that fits with your own values and offers real benefits to your audience! This alas is rarely considered by the majority of people…
The key (muscial pun intended) is to ensure your voice (what you say and how you say it) is in harmony with your marketing strategy (why you say what you say, why and how!) remembering your aim is to help and build your community to gain influence and become a KPI!
Output = influence after all!
You are ‘spot on’ as usual Dan.
You have to make sure that your business “sings” to be successful (using your analogy)
We spend a significant time showing the guys how to set up their internet business so that it “sings” for them – that it is around their background, their knowledge and their values rather than a “one size fits all” internet business.
Of course they need to understand the technology and automation around an internet business and how to set up their websites (not tinkering though!) but what makes them stand out is the “YOU” factor. – the singing from the heart to a community who loves them and seeks their value and using the social media tools that have been put at our fingertips to use …. the right way!