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Ep.57 Major General Andy Salmon CMG OBE On: Being a Great Leader in the Face of Stress, Overwhelm and Complexity

Glen Carlson

Cofounder, Dent

Andy Salmon CMG OBE was the former Commandant General Royal Marines – Head of Service. He lead the joint forces (over 10,000 troops) in Iraq before retiring to become an advisor to some of the UKs most iconic companies (McLauren, Jaguar Landrover, etc).

His military career has taken him to the front lines of conflict all over the world. He has had to become the calm at the center of the storm leading many thousands of people through delicate situations. In addition to leading the Royal Marines, he has run the Commando Training Center, he's served NATO, the Ministry of Defense and he is a fellow at London School of Economics.

This podcast was a masterclass in leadership and mindfulness. Andy distilled hard-won wisdom about dealing with fear, stress and complexity while leading a large group of people.

In this podcast, he shares remarkable ideas on:

  • The importance of placing hope and optimum into the hearts of the people he faced in Iraq.

  • The power of positive intention.

  • The importance of pitching ideas into reality.

  • How to overcome stress and overwhelm.

  • What to do when a great person burns out.

  • How to stay centered when things aren't going to plan.

  • The power of publishing core ideas onto a page.

  • Many other gems on leadership.

On a personal note, being in Andy's company during this interview was uplifting. Andy has an energy that made me feel like I had more capacity to give. Something about his story, his experiences and his intention created the space for me to be more brave in my outlook. I'm sure you'll get the same sensation as you listen to this podcast.

It is my greatest honor, to share this podcast with you as you begin 2018.

Sound interesting? If yes, consider coming along to our Influence and Assets event in March, where we'll be sharing the methodologies you need to develop and formalise to build an ecosystem of digital assets that will scale, add value and create stability along with how you can develop a personal brand for you and your team to become influencers in your industry.

In a nutshell, we'll be showing you how every entrepreneur and business leader can:

  • Establish the value they offer.

  • Become a Key Person of Influence in their industry.

  • Become oversubscribed for their product/service.

  • Build digital assets to grow their business globally.

Click here to read more about it.

Relevant Links:

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You can also find out more detail on our Methodology on our next webinar.

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How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.