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KPI Story: Get Your Products Into The Hands Of The Rich And Famous

Clare Furlonger

Helen Lock, Founder of XMA, a ground-breaking skincare product that heals severe cases of eczema and hydration, from newborn babies to recovering cancer patients, secured the opportunity for her airline targeted hydrating moisturiser ‘Aviation Hydration’ to be included in 40 goodie bags at the USA Emmy’s this year, including Oprah’s!

Helen secured her spot at this start-studded event through submitting her product, Aviation Hydration, to an Australian company who do gifting for Awards Shows. After expressing interest in the Emmy’s as well as the Australian Commercial Radio Awards and the Gold Logie Award Winner gift bags, Helen was thrilled when her moisturiser was accepted for all three!

Since both a Doctor and a Naturopath started using one of Helen’s skincare products for their own children, she felt a boost of credibility in her business, and hearing it from the professionals helped her to further realise the massive difference her products were making to children and families. Naturally she wanted to share her creams with an even wider audience, and opted for gifting to celebrities and other significant people of influence in the hope for some great PR exposure for her brand.

As a result, not only has her cream been featured in the gift bags of 40 Emmy nominees, but excess stock from the awards gifting went into a ‘family basket’ for Prince Wills and Kate Middleton when Princess Charlotte was born. It seems you just never know where your gifts are going to go!

Helen’s gifting tips:

  • If you’re in a service industry you could provide a voucher, or if you’re sitting on a product or book simply gift it to the right expo, breakfast meeting or award show – you never know who will end up with what you have to offer.

  • Celebrities are encouraged to acknowledge the gifted via Twitter, Facebook or Instagram so make sure your social media details are noticeable alongside your gift.

Helen’s favourite tool in her gift bag of tricks is that she helps to change the lives of people with eczema – from healing childrens’ skin problems, to giving their mothers a better nights sleep as they’re no longer up in the night tending to itchy youngsters, Helen’s skincare range has a positive impact on entire families.

If you’d like to connect with Helen, you can do so here:

Website: https://www.xmatherapy.com.au

Facebook: https://www.facebook.com/xmatherapy/

Twitter: @HelenLockAU

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The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

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You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

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How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.

faq's

Your Questions Answered

You can also find out more detail on our Methodology on our next webinar.

Book A Free Strategy Call

Book A Free Strategy Call

Benchmark your influence

Benchmark your influence

How long does it take to complete KPI?

The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.

How long has Dent been doing this?

Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.

What is your mission?

Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.

What makes this different from programmes?

The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.

Is Daniel Priestley involved in the programme?

Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.