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EP.76 How I Started My Business Using the 5 P’s
Glen Carlson
Cofounder, Dent
In this talk, I tell my story about how my current business partner and I started our first marketing and promoting business in London at 24.
I discuss what we learned from this business and how it led to the creation of the famous 5 P’s.
I then go on to talk about the importance of the 5 P’s and what each P means in business and the importance of a brand, how to build a brand not only online through social media content, but how to build a powerful brand leveraging the strategies developed in the KPI methodology.
As well as all this, I open up the floor to questions, where I talk about the power of niching and the different types of brands in the business.
Relevant Links:
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.
faq's
Your Questions Answered
You can also find out more detail on our Methodology on our next webinar.
How long does it take to complete KPI?
The programme is built around a 12-month foundation year. This is the time it takes to build your full authority ecosystem. From there, many clients continue to compound their results year on year. Within 24 hours of joining, you'll get full access to the KPI platform. In your first week, you'll attend a group onboarding session where you'll learn how to navigate the platform, access your resources, subscribe to our event calendars, and book into your first Value Canvas Kickoff.
How long has Dent been doing this?
Over 5,500 businesses across 60+ industries in EMEA, the Americas, and Asia-Pacific have gone through our accelerators.
What is your mission?
Our mission is to produce Key People of Influence who stand out, scale up, and make an impact in the world.
What makes this different from programmes?
The biggest difference is that KPI is a production environment, not a course. You don't watch videos and hope something sticks. You build 15-17 real assets of influence — your book, your scorecard, your productised offer, your lead generation system — in structured 10-day sprints with live coaching. Every asset goes to market as you build it. Real feedback, real results, real revenue impact. And you're doing it alongside 5,500+ founders who've been through the same methodology.
Is Daniel Priestley involved in the programme?
Yes! Daniel is our CEO and Cofounder. He is one of the key minds behind every aspect of the KPI Accelerator. He occasionally runs workshops himself.