The only reason people buy is to solve problems. People will buy if the product or service on offer will solve an underlying problem of some kind. There are no … Read More
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Embarking on a new business venture can be a difficult affair. Without a wad of cash in your pocket or investors clambering to buy-in, it might be time to get … Read More
I recently won an award for Profitability amongst a group of entrepreneurs with #AbundanceGlobal. There are qualities in all of the members that I want to emulate as they each … Read More
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Any entrepreneurial venture requires a leap of faith. But as Dhiraj Mukherjee explains, the leap of faith required by him and his fellow co-founders of the Shazam app was nothing … Read More
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In this talk, I tell my story about how my current business partner and I started our first marketing and promoting business in London at 24. I discuss what we … Read More
When entrepreneurs think of delivering a pitch, they tend to think of Dragon’s Den situations, where it’s do-or-die, now-or-never and it’s crucial to get the listener to buy into the … Read More
Where has our productivity gone? Australian businesses are not reaching their potential when it comes to productivity. We are lagging behind other OECD countries and our position is not improving. … Read More
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The fact is many of us know more about how well our cars are running than we know about our own bodies. But with technology we can now understand and … Read More
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Growing a business from your kitchen table to a national brand is one thing. Creating it in such a way that you have the freedom to step away from the … Read More
Can walking really help your health and fitness? I’m a huge fan of walking. It’s the foundation of my fitness and I believe that it’s absolutely the best way to … Read More
Our brains are immensely under the pump. The last I read, we’ve got 38,000 thoughts a day rattling around in our heads, which translates to over 1,500 mental processes an … Read More
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The concept of micro giving makes it easy for businesses of any size to make giving a core element of their business model. Steve Pipe shows us how it’s done … Read More
Podcast: Play in new window | Download (Duration: 1:15:53 — 139.8MB) | Embed
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Time. We all start out with the same amount, yet some of us seem to do so much more with it than others. As Kate Christie explains, it all comes … Read More
Podcast: Play in new window | Download (Duration: 1:13:26 — 135.4MB) | Embed
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Video is an incredibly valuable business and brand-building tool. But do you need to have the budget and production values of a Spielberg epic to take advantage of it? As … Read More
The value of your website is primarily determined by the number of conversions it can generate on a regular basis. Conversion rate optimization (CRO) is the process by which website … Read More
