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Sandy McDonald

Sandy McDonald
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Sandy McDonald is an author, TEDx speaker, a facilitator and clarity and communications coach. She presented her TEDx talk, Tell Your Story, Save a life in Melbourne in 2014. She works with business owners and individuals to bring clarity into their complex communications based on their purpose and principles. That informs a coherent and correctly positioned platform from which to tell the stories that build advocating communities. She is the director of Get It Right Online, founder of Why You Must Blog, and Australian charity, CreateCare Global. After 22 years running a successful marketing communications company, she used purposeful story telling to start a community that works to warm, comfort and raise awareness of the millions of children orphaned in Africa. Sandy’s TEDx talk is based on this experience to explain how your story can enrich, change or even save lives. Her book, Get It Right Online. Build A Clan and Supercharge Your Business, details the framework to do this. She believes that being on purpose and working from principles is a paradigm shift. It changes a conversation to what really matters – how to make a difference in people’s lives, which is the best way to grow influence, profile and business. Through this work, Sandy is known for getting people excited by their focussed intention, which converts into practical, life-changing steps for business owners and individuals to supercharge their lives.