In this talk, I tell my story about how my current business partner and I started our first marketing and promoting business in London at 24.

I discuss what we learned from this business and how it led to the creation of the famous 5 P’s.

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I then go on to talk about the importance of the 5 P’s and what each P means in business and the importance of a brand, how to build a brand not only online through social media content, but how to build a powerful brand leveraging the strategies developed in the KPI methodology.

As well as all this, I open up the floor to questions, where I talk about the power of niching and the different types of brands in the business.