It’s a common misconception that key people of influence are where they are because they are prepared to work harder. In actual fact, key people of influence are successful because they simply compete less than others.

Rather than benchmarking the competition, key people of influence find creative ways to make uncontested market space and to avoid the competition entirely.

In this video, I talk about how differentiating yourself and becoming a Key Person of Influence (KPI) is in fact anti-competitive and creates a market dynamic whereby your competition becomes irrelevant.