Natasha Hawker, Founder of Employee Matters, is an employee expert, and having hired, managed and fired over 15,000 employees she kinda knows her stuff. But her extensive knowledge wasn’t reaching the people whose business’ it could truly impact.

In this short vid she dives into how refining her pitch was the element that saw her transition from working 60-70 hours a week for a ‘successful enough’ business, to flying up the entrepreneur ladder and securing a $500,000 book deal.

Check it out: