KPI In The Spotlight: The Power of Partnerships

Carl Quested, Author, Speaker and Founder of AgentMail – a company that specialises in assisting real estate agents with their marketing – has sealed the deal with a new client worth $250K p.a, of whom he was introduced thanks to the forming of a partnership.

Naturally, we wanted in on the deets, so here Carl shares his step by step approach to creating a successful partnership, as well as how to make the most of the benefits partnerships offer.

WHAT’S THE BIG WIN?

Through a partnership we have created with a real estate CRM, we’ve secured a new client that is worth around $250k p.a. to our business.

GIVE US THE NITTY GRITTY, HOW D’YA DO IT?

It has definitely been a layered approach. First, we formed a partnership with a real estate CRM back in July of 2014. In November 2014 my book came back from the printers, and I ensured that all the heads of the real estate groups received copies. The real estate company in question, had been aware of us through my book launch, and had begun vetting our partner to use as their CRM. When they heard about the link between us, we got to sit down and see how we could work together.

WHAT FUELLED YOUR DECISION TO FIND AND SECURE A PARTNERSHIP?

Lack of budget! I realised on partnership day of the programme, that it was going to be too hard and too expensive to grow my business without reaching out and creating partnerships with those that were already in touch with my potential customers.

HOW DO YOU KNOW WHEN A PARTNERSHIP IS SUITED TO YOU AND YOUR BUSINESS?

It needs to feel right. For me it’s all about feeling. You need to be able to sit down and have a good conversation with the person, not just about business. In my case with my partnership, we got on really well, and our attitudes to the industry, business and life were totally in sync.

WHAT ARE YOUR 5 ESSENTIAL TIPS FOR OTHERS ON SECURING A PARTNERSHIP?

– Always trust your gut

– Make sure that BOTH parties benefit from the partnership

– Get a proper written agreement

– Nurture the partnership – keep in touch, ask them how you can do more

– Make sure you celebrate your joint wins

WHAT IS YOUR ONE KEY LEARNING ABOUT PARTNERSHIPS?

Partnerships take time to bed in – be open and honest from the outset and make sure that you are in constant communication. Also, remember that their business goals are their own, and there will be times that you need to have a frank conversation, and sometimes walk away. That’s why a good agreement is important.

If you’d like to connect with Carl, you can do that here:

Website: https://carlquested.com