In our tech rich world, it’s easy to avoid queues by simply taking out your phone and Googling the next available place you don’t have to wait for.

Thing is, some businesses are run so well that people are willing to line up for them.

I share the secrets of ‘Oversubscribed’ businesses in all kinds of industries around the world in my book, aptly titled, ‘Oversubscribed – How to get people lining up to do business with you.’

Here’s the first of a 3-part video series where I uncover the most common elements of businesses that are in such high demand.