An ‘oversubscribed’ business means you’re so successful that you’re turning people away, that people are fighting to work with you, rather than you having to chase potential clients.

Whilst it seems like a remote idea, I’ve seen examples of businesses all over the world who are in this state of high demand.

Here’s part two of the 3-part video series where I uncover the key difference in the way these highly popular brands approach business, compared to that of businesses who struggle to book their next client.