You can use this structure to write out a pitch and rehearse it (at least a thousand times). It might seem a little too structured at first; but with practice you will develop so much clarity in your own mind that you’ll be able to talk about your business naturally and still hit these bases in the right order.
Come along and watch entrepreneurs use this very same pitch architecture this month at PitchFest. PitchFest is an evening event featuring ten entrepreneurs from the Key Person of Influence Accelerator, who pitch their idea to an open-invitation audience of over 100 business owners and high-profile judges.
This year’s judging panel includes, Julia Langkraehr (built 3 multimillion-pound businesses across Europe), Clive Rich (brokered £10bn worth of deals with Apple, Vodafone, Microsoft etc.), Dale Murray CBE (launched Vodafone NZ and introduced mobile top-ups) and Frank Wessely (advises a number of FTSE quoted companies.