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Ep. 25 “It’s not about the boat.” How Darren Finkelstein built a multi-million dollar business through unique brand, remarkable product and two tier partnerships

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If you’re looking for practical ways on how you can make your business not only survive but thrive in a highly competitive industry, then this episode is for you. My guest in this episode is Darren Finkelstein, aka “The Boat Guy”. Darren has built a remarkable multi-million dollar business over the last five years.  His journey has seen him become a bestselling author of three books and an in-demand speaker and personality, working with radio and TV shows including 3AW and Foxtel.

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Darren is an expert in identifying the ideal client and creating innovative ways of targeting that market. He’s engineered a business philosophy that clients value (and are therefore willing to pay more for). By building a strong personal brand, and using smart methods to promote that brand, Darren has become recognised as an industry authority – a position that he’s leveraged towards business success.

 

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In this episode we talk about:

  • Darren partnering with some of the biggest brands in the industry
  • The frustrations and challenges he experienced before shifting his approach to business
  • Using a partnership to both fund the first run of his book and promote it
  • The book adding $120k PROFIT to the business’ bottom line within 12 months
  • The credibility that comes with writing a book and how to leverage that credibility for your business
  • How writing his book opened up plenty of doors for Darren including keynote speaking
  • Darren finding his point of difference in the industry and communicating it through pitch and product
  • Darren’s four touch points of reconnection and how they are tied into his product ecosystem
  • How niching his business philosophy helped him to find his ideal customer
  • The moment Darren begun delegating the areas of his business that didn’t interest him, and how that’s helped him to focus on the more important things
  • Darren’s personal profile and its intrinsic link to the business
  • Proving negativity wrong
  • How achieving a great personal brand will attract top talent to your business

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