When Rob Gardner left his position as the youngest director at Merrill Lynch in 2006, people thought he was crazy. But he’s since gone on to become the co-founder of a multi-million pound and growing investment consultancy firm, launch his own personal brand and make real in-roads into his mission of making 100 million people financially secure.
Rob’s business, Redington, is now the fourth largest investment consultancy in the UK, and was voted by the London stock exchange as one of the top 1,000 companies to inspire Britain. And on top of that, his recently published book, Save Your Acorns, sold over 1,000 copies during the first three months of being on sale. This is a must-listen episode for anyone looking to scale their business in a short space of time and compete with global companies with fewer resources.
In this episode we really get into:
- How Rob and his business partner won their first client, Royal Mail
- Redington’s transition from a traditional service model to a productised service offering, and how that boosted the company’s retained revenue from 20 to 80%
- Rob on growing a company past ‘the wall of death’, and how it helped him to go from 50 to 100 employees in a short space of time
- Building a culture of ‘radical candour’ as a solution to ‘ruinous empathy’
- How Rob got his entire team to create specialised thought-leadership content, turning the entire organisation into a model of influence
- Rob on creating his personal brand by focusing on his drive to transform financial literacy in kids
- Creating a balance of the idealism of an impactful business with the commercial reality of building and growing a successful business
- The seven-hour rule and how Rob used it to measure and build relationships with leads, and ultimately convert them into clients
- How Rob and his team differentiate themselves from, and compete with, some of the biggest firms in the world
- How fixed fee billing has made Rob’s organisation more efficient and more profitable