Ep.59 Ronsley Vaz on Content Amplification and Building a Podcasting Empire

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Ronsley is an author, speaker, serial entrepreneur and founder of Amplify audio marketing agency. He’s also the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries.

In this conversation we focus predominantly on accelerated content creation hacks like how to create 90+ pieces of written content a month, without having to write a single word.

Ronsley has build a business that specialises in exactly that – extracting well articulated ideas, stories, case studies and stories from the minds of thought leaders and converting it into an epic content ecosystem.
This is the second time I’ve had Ronsley on the show. You can listen to the first episode here.

How to build a podcast with 3+ million listeners
The difference between content marketing and thought leadership
The biggest challenge many business owners face
How to leverage audio as your primary content creation strategy
The 9-stage process – ‘the content expander’ and why it’s so effective
How to decide if thought leadership is for you
Ways you can stop being invisible in your space
Frameworks for spitting out great content and organising your thoughts
Why the world needs a company like Amplify
How to avoid getting sucked into the minutiae of things
The reason for this stat: 93% of podcasts have 7 episodes or fewer
Why Ray Dalio records all of his meetings
How 72 to 150 unique pieces of content can be created off of 30 minutes of audio
What Ronsley’s clients are really after
Amplify’s deal with Amazon Australia