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Income Follows Assets

income follows assets

This short sentence ‘Income Follows Assets’ revolutionised business for my business partners and I, transforming our small and struggling events company in London into a fast-growth global business in less than 4 years, and has created triple digit growth for hundreds of our clients around the world, too.

Here I discuss the illogic in thinking sales and marketing drives revenue and explain how developing 5 key assets completely changed the business game for me.