Some people look at the four big trends and feel like giving up. They wonder how they will be able to continue their life as they know it with so much change. Other people recognise that this is the greatest shift in wealth in human history and focus on creating the life of their dreams.
The digital age is shaking everything up and moving money and opportunity to new people and places. This wave of change is a great thing if you’re an entrepreneur who can see what’s happening.
Become a surfer.
Learn to paddle and then ride the wave.
Surfing the wave requires you to build a personal brand and build digital assets within your business.
Becoming known, liked and trusted in your industry makes you spoilt for choice when it comes to opportunity, you become one of the creators and owners of assets and every time new technology comes along, it fuels the growth of your brand into new audiences.
To ride the wave all the way and truly make the most of the times we are in, you need to create and develop 24 assets. There comes a time when your content reaches so many people, your products are referred by so many clients and your culture attracts so many great team members that the business takes on a life of its own.
Paddling on to a real wave requires you to move to a rhythm and put effort into every action. If you paddle hard enough, you catch the wave and you can stand up and surf. In the same way, a business requires you to establish a rhythm of sales and promotions and execute each action with effort and excellence.
As you run your campaigns and promotions be sure to capture the assets and put them online. For several years you might feel like you are constantly paddling hard and you’re tired, but keep going. As you build out your assets, you’re closer than you think to catch the wave.
Next week, in London (and in Birmingham on 13th October), we’re running an event all around establishing influence and building scalable assets. It’s a conference for entrepreneurs, business owners and corporate leaders who are solving meaninful problems in the world today. LEARN MORE HERE